The Demonstrate Research on Service Tend to Experience Based on Customer Preference

摘要：

After refer to the related literature, the paper centre on free will, brand belonging, social connections, sensitivity, and original trust, and so researches service tend to experience. It follows strict demonstrate research method, designs the questionnaires, obtain and deal with the data, finish the reliability analysis and factor analysis, and approve the 5 hypotheses.

关键词： service experience customer preference

作者: GUO Huibin LI Kui

作者单位: School of Economics and Management, Hebei University of Economics and Business, Shijiazhuang,P.R.Chi School of Business Management, Hebei University of Economics and Business, Shijiazhuang,P.R.China, 0

会议类型: 国际会议

会议名称: The 3rd International Institute of Statistics & Management Engineering Symposium(2010 国际统计与管理工程研讨会 IISMES)

会议地点: 威海

会议语种:英文

页码: 382-387

在线出版日期: 2010-07-24（万方平台首次上网日期，不代表论文的发表时间）