The Competitive Model and the Collaboration Development of Multi-brand Strategy -Based on Ecological Perspective

摘要：

Multi-brand strategy is an important tool for a lot of business development and expansion, but there are many hidden traps in its numerous accolades. This paper analyzed the advantages and disadvantages of multi-brand strategy, constructed a multi-brand strategy competition model based on ecological perspective, and discussed the root of synergy problem and collaboration development of a multi-brand strategy.

关键词： multi-brand strategy competition model ecological perspective collaboration

作者: CHEN Fei ZHANG Xinzhi XU Hua

作者单位: Centre for Central China Economic Development Research of Nanchang University, Nanchang, Jiangxi, P. College of Business Administration of Jingdezhen Ceramic Institute Jingdezhen, Jiangxi, P.R.China, 3

会议类型: 国际会议

会议名称: The 3rd International Institute of Statistics & Management Engineering Symposium(2010 国际统计与管理工程研讨会 IISMES)

会议地点: 威海

会议语种:英文

页码: 49-53

在线出版日期: 2010-07-24（万方平台首次上网日期，不代表论文的发表时间）