Research on the Product Crisis Formation Mechanism and its Management of the SMEs in China
The product crisis is the most important crisis for the Small and Medium-Sized Enterprises (SMEs), which may harm the company fatally. The paper analyses the internal and external conditions of the SMEs product crisis formation, and puts forwards the Domino model of the SMEs product crisis formation mechanism. According the SMEs product crisis formation mechanism and the characteristic of the Chinese SMEs crisis management, the paper advances the suggestions about how to manage the product crisis effectively. The new and original in this paper is the Domino model of the SMEs product crisis formation mechanism.
SMEs Product crisis Domino model Crisis management
WU Shuping
Business School of Beijing Wuzi University, Beijing, P.R.China 101149
国际会议
The 5th International Conference on Product Innovation Management(第五届产品创新管理国际会议 ICPIM 2010)
武汉
英文
127-130
2010-07-10（万方平台首次上网日期，不代表论文的发表时间）