Cultural Transition and Innovative Entrepreneurship
Rapid changes of business environment are stressing business to be innovative to survive. Different factors are causing these changes and it is notable that in some cases, drastic changes are coming too frequently to adjust. Entrepreneurs as well as leaders are facing challenges to get sustainable benefit from ground-breaking task. This paper deals with cultural aspects to develop a sustainable innovation model for the entrepreneur. This can be handy as bouncing back is hardly possible in the competitive environment, once rejected by the consumer. For this paper focuses on cultural transition and the way of dealing with it to get a log term benefit form ground-breaking task.
Cultural transition Innovation Sustainability Flexibility
Shariful Alam Salah Uddin Rajib Shamsul Arefin
School of Management, Wuhan University of Technology, Wuhan, P.R.China 430070 South East University, Bangladesh
国际会议
The 5th International Conference on Product Innovation Management(第五届产品创新管理国际会议 ICPIM 2010)
武汉
英文
757-761
2010-07-10（万方平台首次上网日期，不代表论文的发表时间）