Marketing Technological Innovation on the Commercial Bank’s New Product-Based on the Life Cycle Model

摘要：

The life cycle of commercial banks new product has four phases: introduction-growth-maturity-wane. During different phases, both the market characteristics of new product and the emphasis on its marketing technological innovation are different, which leads to different commercial banks marketing technological innovations. These differences may be shown by the life cycle model of commercial banks marketing technological innovation based on different roles. At the end of this paper, conclusions and the corresponding suggestions are made.

关键词： Commercial bank‘s new product Marketing technological innovation Life cycle Role

作者: REN Yongju QIAN Zhengying

作者单位: School of Economy, Tianjin University of Commerce, Tianjin, P.R.China 300134 College of Foreign Studies, Tianjin University of Technology, Tianjin, P.R.China 300191

会议类型: 国际会议

会议名称: The 5th International Conference on Product Innovation Management(第五届产品创新管理国际会议 ICPIM 2010)

会议地点: 武汉

会议语种:英文

页码: 940-945

在线出版日期: 2010-07-10（万方平台首次上网日期，不代表论文的发表时间）