Study on Supply Chain Pricing for the Green Pork Industry

摘要：

Assuming that the information among a supply chain in the green pork industry is complete, an analysis model on pricing is established to realize the profit maximizing for the supply chain. On the basis of that, the equilibrium pricing strategy and best green degree of the pork are discussed respectively under the modes of the centralized pricing, non-cooperative game pricing and cooperative game pricing, and a clear, concise model for optimal pricing is given by using Matlab symbolic functions. The example shows that as long as the dominant manufacturer is willing to cooperate with the subordinate retailer by the principle of mutual benefit, the phenomenon of double marginalization effect could be eliminated, and the Pareto optimal profits could be achieved for the supply chain; using the optimal pricing model to make pricing decisions can significantly improve the efficiency of the supply chain.

关键词： Supply chain Green degree Stackelberg game Rubinstein model Pareto

作者: HE Kailun

作者单位: School of Business Administration, Chongqing University of Technology, Chongqing, P.R.China 400050

会议类型: 国际会议

会议名称: The 5th International Conference on Product Innovation Management(第五届产品创新管理国际会议 ICPIM 2010)

会议地点: 武汉

会议语种:英文

页码: 959-964

在线出版日期: 2010-07-10（万方平台首次上网日期，不代表论文的发表时间）