Study on Framework of Customer Classification in Air Cargo

摘要：

The scientific customer classification method and the rational classification can reduce the cost and get potential markets. This paper makes an analysis of customers of the air cargo from two aspects of current value and value-added value, The framework of the customer classification method can be divided into four levels respectively, the goal level, the code level, the result level and the program level, and then the paper puts forward the appropriate marketing strategies in accordance with different segmenting results.

关键词： Air cargo Framework Business intelligence

作者: LI Cheng LI Zhizhong LIN Yan WU Jing

作者单位: Shanghai University of Engineering Science, Shanghai, P.R.China 201620 Donghua University, Shanghai, Shanghai University of Engineering Science, Shanghai, P.R.China 201620

会议类型: 国际会议

会议名称: The 5th International Conference on Product Innovation Management(第五届产品创新管理国际会议 ICPIM 2010)

会议地点: 武汉

会议语种:英文

页码: 982-985

在线出版日期: 2010-07-10（万方平台首次上网日期，不代表论文的发表时间）