On the Cultural Concept Reflected in Package Design of Festival Commodity

摘要：

Festival culture has always been a hot topic in modern design, and in Chinese history, it can also be found in the major schools of thoughts. As the retrieval of traditional culture is advocated nowadays, this paper introduces the origin of the modern festival culture starting with the study on traditional thoughts, and offers a detailed analysis of the ideological and historical content reflected in the package design of festival commodities today. This paper aims at providing a theoretical direction and reference to package design of festival commodities and making it more standard and mature in practice.

关键词： Festival culture Package design of festival commodities Cultural concept

作者: ZHANG Hongbo

作者单位: Hubei Normal University, Huang Shi, P.R.China 435002

会议类型: 国际会议

会议名称: The 5th International Conference on Product Innovation Management(第五届产品创新管理国际会议 ICPIM 2010)

会议地点: 武汉

会议语种:英文

页码: 1019-1022

在线出版日期: 2010-07-10（万方平台首次上网日期，不代表论文的发表时间）