Marketing Strategies of E-Learning Products in Introductory Stage

摘要：

Every kind of product in the world will go through its life-cycle. As the first part of the life-cycle, its marketing strategy plays an important role in the success of the product. This article introduces the concept and features of introductory stage, and the theory of marketing strategy at first. And then, takes E-learning products as study object, and analyzes the feasibility of entering target market, to research the marketing strategy of E-learning products in introductory stage. At last, the paper puts forward some suggestions base on some examples.

关键词： Introductory stage E-Learning products Feasibility analysis Marketing strategy Digital stage of music and sport

作者: DA Yun

作者单位: School of Art and Design, Wuhan University of Technology, Wuhan, P.R.China 430070

会议类型: 国际会议

会议名称: The 5th International Conference on Product Innovation Management(第五届产品创新管理国际会议 ICPIM 2010)

会议地点: 武汉

会议语种:英文

页码: 1038-1040

在线出版日期: 2010-07-10（万方平台首次上网日期，不代表论文的发表时间）