The Characteristics of Consumer Information Processing Strategies on Different Types of Goods consumption

摘要：

Information processing strategies can reflect effectively decision mechanism of consumers transforming information received into decision result and degree of mental efforts during the buying decision. This study focuses on the characteristics of consumers information processing strategies on convenience good, shopping good and specialty good. Results from verbal protocol technology analysis show that consumers tend to choose different strategies in volume of information used, compensatory characteristics, the effect of contact order, the object of reference when different types of goods are purchased. Finally the implication of these results is discussed.

关键词： Information processing strategy Convenience good Shopping good Specialty good Verbal protocol

作者: ZHANG Ying

作者单位: School of Business, Anhui Finance and Economics University, Bengbu, P.R.China 233030

会议类型: 国际会议

会议名称: The 5th International Conference on Product Innovation Management(第五届产品创新管理国际会议 ICPIM 2010)

会议地点: 武汉

会议语种:英文

页码: 1283-1288

在线出版日期: 2010-07-10（万方平台首次上网日期，不代表论文的发表时间）