Demand Chain Management-the New Source of Profit Increase
The intersection of transaction cost economy,demand management and information technology shapes the framework of demand chain management theory. Demand chain management that emphasizes demand planning,value adding and demand chain optimization has enhanced the internal values of products and services,and thus evolved to the new source of profit increase. This paper starts with the background of demand chain management,then based on the connotation of demand chain management,analyzes why it is an instrument to increase business profit from three aspects. Finally,the paper discusses the potential problems of demand chain and the developmental prospect of demand chain management in China.
Demand chain management profit increase
Y.Wu J.J.Gao L.R.Yu
Sydney Institute of Language and Commerce,Shanghai University,Shanghai,P.R.China
国际会议
北京
英文
1483-1487
2009-10-21（万方平台首次上网日期，不代表论文的发表时间）