On the Motivational Factors of Tourism Purchase Intention---A case Study of Boat Shows

摘要：

By taking the statistical data analyses of boat shows as a case study and adopting the method of AHP, Fuzzy, qualitative analysis and quantity analysis, the motivational factors of purchase intentions were studied in this paper. At the same time, the nature of the relationship between different motivational constructs and the intention of boat show participants to purchase a boat was explored in this research. Meanwhile, the measurement of the motivational factor model was constructed.

关键词： Motivational Factors Purchase Intention Boat Shows

作者: SHI Yunxia

作者单位: School of Business Administration, Shandong Institute of Business and Technology, Yantai, Shandong, P.R.China, 264005

会议类型: 国际会议

会议名称: 2009 International Institute of Applied Statistics Studies(2009 国际应用统计学术研讨会)

会议地点: 青岛

会议语种:英文

页码: 1-5

在线出版日期: 2009-07-25（万方平台首次上网日期，不代表论文的发表时间）